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Sleep tourism has taken the leisure tourism business by storm with a predicted market worth of $400 billion within the subsequent 4 years. Laura Busby, Commercial Director, Good Travel Management shares extra.
“In an atmosphere the place worker burnout is on the rise and the 2 commonest psychological well being implications of business travel are exhaustion and stress, this wellness-backed development seeks to prioritise self-care and sleep by means of superior tech, AI and different conventional therapies.
“The query is, may this turn into a distinguished business travel development?
“The rise of sleep tourism has already been famous by large business gamers, reminiscent of Hilton which discovered relaxation and recharge to be the largest travel development throughout all generations for 2024.
“Many inns have jumped on this development by providing sleep-specific packages, whereas airways reminiscent of Air New Zealand are set to introduce bunk beds of their financial system class cabins from September, designed to boost the travel expertise of financial system class passengers and provides them the possibility to sleep comfortably.
“There is growing consciousness of the significance of sleep on our general bodily and psychological well being. Business travellers usually really feel the damaging results of jet lag and lack of sleep on this regard. This is an thrilling prospect for business travellers who would little doubt profit from beneficial sleep earlier than a busy work journey stuffed with conferences and displays.
“Although that is a further value for a business’s travel price range, it’s arguably a worthwhile funding as a result of safeguarding and nurturing worker wellbeing will improve workers’ productiveness and their skill to drive long-term business worth. “Travel administration firms play an essential position in serving to companies obtain this by constructing worker well-being into business travel insurance policies, together with personalised travel programmes that mix business with leisure, often known as bleisure.
“These bespoke travel policies include dietary requirements, exercise routines and options for entertainment nearby, giving employees the chance to unwind and alleviate stress throughout their business trips. Sleep tourism options could be a new addition worth including.”
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