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Saudi goals to make India its high supply market focusing on 7.5 million guests inside the subsequent seven years. Committed to the Indian market, Saudi Tourism Authority (STA) hosted a collection of power-packed networking occasions held across 4 cities – Mumbai, Ahmedabad, Bengaluru, and Delhi for the members of the Indian journey commerce associations. The STA delegation with key stakeholders engaged with over 500 journey brokers and tour operators from these key cities. STA additionally organised gross sales mission in collaboration with main Destination Management Companies (DMC) across all 4 cities, participating with key commerce companions. It showcased STA’s dedication in direction of fostering strategic partnerships and long-term enterprise ties inside India.
STA additionally participated in OTM in Mumbai and SATTE in Greater Noida setting the tone for a yr brimming with alternatives. STA delegation, comprising 20 key Saudi stakeholders and distinguished associates, engaged fervently with Indian journey brokers and tour operators, paving the way in which for collaborations. The encouraging numbers of visits in 2023 – a exceptional 50 per cent rise over 2022 – converse volumes about their sound technique and targeted roadmap.
The commerce exhibits, held in February, witnessed the unlocking of the total potential of Saudi’s tourism choices. At the center of those engagements stood the colourful Saudi Pavilion, a beacon of cultural richness and hospitality, drawing a whole bunch of tourists.
Visitors may step into an immersive expertise zone that includes life-size screens on two sides showcasing quite a lot of experiences, transporting them to Saudi – the true house of Arabia. Attendees have been additionally handled to the well-known Arab hospitality with conventional Saudi espresso and dates, embodying the essence of Hafawah, alongside crown weaving with flowers from the Asir area and personalised Arabic calligraphy part.
Throughout the occasions, STA engaged in conferences, signed MoUs and initiated partnerships with members of Indian journey commerce associations, tour operators, and occasion planners. Attendees have been enlightened about 17,000 occasions on the Saudi calendar. From showcasing digital visa choices for Indian travellers to highlighting Giga initiatives, newly launched resorts, and elevated air connectivity, STA introduced Saudi Arabia as a premier tourism vacation spot.
To facilitate seamless journey experiences for Indian guests, Saudi has simplified its visa course of, providing choices like e-visas and visa-on-arrival. These choices are prolonged to people with US, UK, and Schengen visas and stamped proof of entry from the issuing nation. Visa functions might be utilized Tasheer Centres across India and on the official platform visa.mofa.gov.sa.
The air connectivity has elevated considerably, reaching a capability of two.8 million seats in 2023, marking a exceptional 31 per cent improve since 2019. Flights from 12 main Indian hubs to Riyadh, Jeddah, and Dammam assist our tourism efforts, unlocking a world of exploration.
STA has additionally lined up varied client campaigns for this yr. It features a vacation spot consciousness marketing campaign from the luxurious perspective, summer time initiatives in March and April in addition to winter initiatives later this yr. The Living Wonders of Arabia and the Women Wonder campaigns will probably be launched quickly. STA launched the ‘Go Beyond What You Think’ marketing campaign video with soccer icon Lionel Messi earlier this yr reflecting the imaginative and prescient of positioning the nation as an thrilling vacation spot and breaking myths.
With a slew of client campaigns, giga initiatives and main commerce partnerships set to be rolled out within the coming months, STA is geared for one more mega yr forward.
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