Italy Launches Campaign To Promote 1000 Off The Beaten Path Destinations

Italy Launches Campaign To Promote 1000 Off The Beaten Path Destinations


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Italy has change into a extremely popular vacation spot for summer season holidays, particularly for Americans. A recent report published by Airbnb revealed that US vacationers are extremely thinking about visiting locations like Venice, Capri, and Florence this 12 months.

The Italian authorities is conscious of the recognition of the nation for worldwide vacationers, and —whereas it helps the nation overcome the pandemic and the Ukrainian warfare disaster— it’s additionally apprehensive about overtoursim. 

The Italian Ministry of Tourism and the National Tourism Board have lately labored collectively on an answer and launched a brand new marketing campaign to advertise spectacular off-the-beaten-path locations. 

“This was part of the strategic plan by the Ministry of Culture and Tourism to better connect the well-known areas with those less known,” says Maria Elena Rossi, head of the tourism board, as reported by Euronews.

The new initiative is named “Viaggio Italiano” (Italian journey) and hopes to point out vacationers unpopular locations with excessive tourism potential. This challenge has been described on the official web site as “an unforgettable journey through villages, landscapes, paths, and foods”. 

Over 1,000 fascinating villages, 100 landscapes, and 100 strolling routes are being promoted with this new marketing campaign. In the press launch it was acknowledged: “Today, Italy is more desired than ever. Precisely for this reason, it is the ideal moment to intercept visitors, Italian and non-Italians, through a clear and evocative insight: ‘A lifetime would not be enough to discover all of Italy”. 

Now vacationers have a captivating information created by consultants to find “the real Italy”, keep away from giant crowds, and nonetheless expertise the fascinating Italian tradition.

Hidden Gems In Italy

The Italian authorities has developed a platform guests can use to find unique and particular landscapes. Users can strive the interactive map and plan a route or use a filter to decide on a vacation spot inside a selected area. 

Travelers will uncover charming quick movies and even historic quotes associated to the placement. These are three examples of the fascinating locations promoted on the web site:

Abruzzo: Not Just Mountains

According to the knowledge featured, on this area Travelers will encounter pleasant folks and might study native historic festivals. Visitors may also style the scrumptious native wine and discover its rivers, coast and inexperienced mountains and meadows.

Cinque Terre: In Liguria

In this string of 5 historic coastal villages, vacationers will discover colourful homes, stunning vineyards, and superb views from the tops of the cliffs. The web site states that nature has a “strong personality” right here and guests will really feel completely happy strolling on its paths. 

La Valle Dei Templi, Selinunte: In Sicily

The valley of the temples affords guests a captivating archaeological panorama with Greek tradition and aesthetics. Travelers will discover highly effective vitality and a really Mediterranean allure. “Even after millennia, as products of ingenuity and spirituality impossible to be reduced to a simple ruin or a banal postcard image, but to be understood as a historical landscape that honors civilization.”

There can be a particular class for the “Flavors of Italy” the place vacationers will discover a information explaining the normal native dishes, routes with locations to go to to style authentic native meals, and details about meals and wine occasions. 

For instance, if a consumer needs to know extra about meals within the area of Puglia, the platform will show details about its great olive oil and wines, particulars about conventional dishes just like the “Panzerotti”, itineraries on the coast, and attention-grabbing details in regards to the “Due Mari wine fest di Taranto”, a gastronomical occasion in Taranto.

Those thinking about trekking and biking routes can even discover invaluable data. The Italian authorities has highlighted 100 superb routes to advertise “slow travel” and sustainable tourism. Travelers can uncover Italy by exploring a few of the featured paths like The Mining Route of Santa Barbara in a nationwide park in Sardinia, with completely different routes that may be explored by strolling, bike, or horse using.

More data is on the market on the official web site for the marketing campaign

Read More:

Top Summer Destinations 2022 For U.S. Travelers According To Airbnb

Travel Insurance That Covers Covid-19 For 2022

Italy Vacations Threatened As Airport Staff Announce Strikes Over Summer

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Disclaimer: Current journey guidelines and restrictions can change with out discover. The choice to journey is in the end your duty. Contact your consulate and/or native authorities to substantiate your nationality’s entry and/or any modifications to journey necessities earlier than touring.  Travel Off Path doesn’t endorse touring towards authorities advisories

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